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Vital strategies for creating and maintaing brand identity With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for...

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New in the library

The secret to creative success lies not in knowing the right answers, but in knowing how to ask the right questions–and this little book is full of them! A veritable therapy session on paper, 344...

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New in the library

The superstars and leading professionals in the business of writing ads In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains...

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New in the library

Covering a never before seen array of techniques, materials, and forms, this title focuses on the ever-changing nature of promotion. From invitations to brochures, portfolios and catalogues, B.E.A.M. –...

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New in the library

What if doorbells used smell instead of sound? What if watches told time more slowly on weekends? Designers at the ground-breaking firm IDEOthe most innovative design company in the worldpush...

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New in the library

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New...

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New in the library

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it?...

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Mother Dairy Milk sports a new look

In an effort to add a hint of contemporary to the brand, Mother Dairy Milk has introduced a new packing for its milk pouches. The brand, which has touched base with its consumers in the capital city,...

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The kidult generation

Who are kids? Nobody who is 8-12 years old considers himself/herself a kid. Kids to them are less than five years old who have not yet started going to a proper school. Kids are those who watch...

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How a Music Company Made Some of the Year’s Best Sports Ads | Adweek

How a Music Company Made Some of the Year’s Best Sports Ads | Adweek.

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